Hey, social media is great! 

But using it as a marketing platform for private practice can feel daunting and overwhelming. 

And guess what? 

It’s completely unnecessary.

You can build the private practice of your dreams without social media. In fact, you can scale your practice to 100k and BEYOND without social media.  

I’m serious.

If dancing and singing songs about mental health isn’t your thing, but building a sustainable, profitable private practice with your dream clients IS your thing, you’re in the right place. 

I’m Nicole Symcox, a licensed psychotherapist in California, and owner of an incredibly profitable private practice. And I did it all without social media.

Many people think this isn’t possible for them, and maybe you’re one of them…

• You’re ready to create a private pay practice but don’t know where to start
• You’re feeling overwhelmed with the very idea of offering private practice services such as therapy intensives, programs, or groups.
• You’re feeling afraid no one will refer to you, and you will have to go back to insurance. 
• The idea of setting up a website and branding yourself is confusing.
• Niching down feels conflicting, like you’re leaving so many others out.

Hey, I get it. Starting something new is scary, especially since grad school didn’t train us to be business owners. It trained us to be clinicians, so stepping out on our own and offering our services as a business model can feel overwhelming and uncertain. 

But you know what is scarier than all that? 

• Not living up to your potential as a clinician and business owner
• Not reaching the clients who desperately need your expertise 
• Not creating financial stability for you and your family

• Has a predictable revenue stream month to month
• Has ideal clients calling you every week
• Serves you and your clients with excellence 
• Leaves you feeling like you are using the BEST parts of your clinical brain

It’s possible, my friends.

1. Manage your money mindset 

Believe it or not, this is essential to your internal availability to scale. What you believe has the potential to manifest. What money stories are you telling yourself? What do you believe to be true about your business potential? In this module we reframe your money brain and create an internal foundation for growth and acceleration in your business. 

2. Boundaries in Business

In this module we create a foundation of healthy business practices, so you and your clients know exactly how you are running your business. This is incredibly important: when we don’t have a solid foundation for our business, or when we overlook our own boundaries in business things start to feel chaotic and overwhelming, which leads to burn out. Your business should work for YOU, not against you. And setting up business strategies and practices that help things run soothingly is your biggest ally in preventing burn out, and unhappy clients. 

3. Creating Your Personal Brand

As a single practitioner, you are your brand. You are the company face, personality, and entity that people buy. Having your branding clear, concise, and consistent will help you grow, market, and pitch yourself to other business owners. People need to understand who you are, and what you have to offer through your brand message to hire you. Without a brand, you will get lost in the noise of being online with thousands of other therapists. Without a brand, you’re just a profile on psychology today. In this module, we nail your brand messaging so you can sell your therapy services and create referral sources with others. 

4. Getting Clear: Who do you serve, and how do you do it?

Clients want to feel like they are hiring someone knowledgeable in their area of pain. When we are too generalized, and say we help “everyone” clients are less likely to hire you. It’s incredibly helpful to niche down and be known for doing an area of therapy well, so people can create buzz about you, and hire you. It also helps you stay working within your zone of genius, so work doesn’t feel like work… thus enjoying our job. 

5. Creating Programs and Services

We will workshop creating programs and services that align with your branding, messaging, and niche so you can put it all together and create business offerings that are made to SELL to your ideal client.

6. Creating a Marketing Plan

Get known for who you are and what you do. Pitching yourself to podcasts, organizations, and building business besties is how you become a powerhouse for referrals and hitting your revenue goals. In this module we map out your marketing plan, while giving your pitch templates to pitch yourself to the right people to scale your business to the top!

7. Creating a Profitable Practice

This final module, we put your whole business together as one working, profitable, sustainable entity. You leave this final module with your business model + marketing plant ready to go and implement. Congratulations! You know have the foundation, and strategies to create your profitable private practice.